Hotel Web Sites Counting on Traffic From Third-Party Links
January 25, 2012 Categories: Holidays
The popularity of feature-rich travel web sites is continually growing as they provide current information on hotel properties and often offer a review portal where prospective quests can check-out what others are saying about the hotel, before they check-in.
With websites like TripAdvisor®, boasting 31 million visitors a month, the importance of good placement on the major hospitality industry web sites is clear.
“I believe travel blogging sites such as TripAdvisor.com can be invaluable to pass travelers by offering genuine, non bias views about resorts and destinations”, stated Drew Frahm, Vice President of Millennium Management LLC, who manages Vista Cay Resort in Orlando Florida. “From the hotels stand-point, we believe it is a great tool for communicating a better-quality product such as ours without spending massive capital and efforts on marketing. There really is no more honest or superior form of advertising than word of mouth.”
Millenium Management’s Vista Cay Resort is #2 on TripAdvisor’s list of specialty hotels in Orlando and has benefitted from the increased traffic that comes with the high listing.
The top rated travel sites like TripAdvisor grant visitors to do more than check hotel rates in their destination city, and this is a huge reason for their success. From the TripAdvisor home page you can find hotels, view flights and cruises, read and write reviews, view area restaurants, and even discuss your pass plans with others in an online forum. Your entire pass can be planned, flights booked, hotels reserved and automobiles rented from a single web site.
With so much competition for vacationers in favourite tourist destinations like Orlando Florida, a one-stop pass destination resource is the ideal insurance that travelers are spending their money wisely and getting true value during their hard-earned vacation.
Bob Gilmour Orlando Business Hub
Interview at Phocuswright Conference with Stephen Kaufer, Founder/President/CEO of TripAdvisor.com
Video Rating: 4 / 5

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